Before year 2009, The Company Founding Partners have been worked in the field of small appliances at least 6 years, and have rich working experiences of sales, marketing, quality control, product research and development, etc. 

The Founder, Mr. Jon, who has been worked as sales manager and marketing director over 6 years and have close relationship with many customers mainly come from Europe, Australia, South America and Middle East, so he knows well about the market requirements, industrial trends and the consumer’s preferences.

The company partner, Ms. Lucy, who are mainly in charge of quality control and products development, she had been worked as R&D director over 10 years and was mainly in charge of OEM project with worldwide famous brands of household appliances.

After several years of cooperation, our founder, Mr. Jon, received much trust from many customers, who benefits from the professional service and support that Mr. Jon provided during previous cooperation.

In order to save cost and avoid any problem about orders, Mr. Jon was granted by two customers to act as their sole sourcing agent in China. Aim to provide professional services to customers, our former company established in Hongkong in year 2009, helping business partners for sourcing, quality control, shipment, payment and all matters related to export business for small appliances.

Thanks to the trust from all business partners in the past years, our company grows rapidly. 

In order to have direct control on the quality, provide excellent service and make cost down, helping our business partners being competitive in the market, the Company Management Team warmly invited Mr. Bill to work together, he has been working as factory Director over 15 year and has rich experiences of production for small kitchen appliances and household appliances. 

After months, our factory established at Shunde in 2013, and mainly produce small kitchen appliances, such as AIR FRYERS, COFFEE MACHINES and TOASTER, etc.

Markets changing continuously, sales will stop quickly if there are not enough new products. Annually, average 5 new models developed by our own R&D department, but need to work overtimes, and it’s hard to think outside their box, what causes all new models are similar. 

Considering about this point, we started to discuss and cooperate with some industrial design studios, who have many successful cases about small kitchen appliances for domestic factories like Midea, Liantek, Bear and some abroad brands like Tefal, BOSCH, DeLonghi, etc. 

After that, more than 6 new model developed annually, and we have the full right of intelligent property, it seems like helping us have the wings, and fly higher than before. All new models developed based on feedback from our customers, and investigation report about the market, some of them are explosion models.

No doubt, it’s very hard to grows like before as the market is much competitive, full of low price and cheap quality, you can say, “No lowest, but lower”. 

After deep market research, we found a new opportunity and invested in a factory that is mainly produces INSTANT HOT WATER DISPENSERS and ELECTRIC KETTLES. 

New strategic cooperation starts, we have different working responsibility and focus, and deeply work together for product development, market research, sales and customer services, after a few years, we started the cooperation with many worldwide famous brands, and cooperated with Philips in year 2022.

Please image that can you cook without pressure cookers, toaster ovens, stand mixers and other small kitchen appliances? Obviously, kitchen appliances are very important and useful for your cooking, so we feel confident that our business still can grows if we can develop the products completely based on the market treads and consumers preferences.

Nowadays, consumers pay great attention on the environment, and would like to have fresh air around them, especially after corona COVID-19, so environmental appliances become much popular during the pandemic period. Furthermore, many of our customers asked for this product range for many times. 

After deep discussion internally over and over again, and request to conduct a specific market research, out management team decided to focus on the business related to R&D, design and sales of the environmental appliances and personal care appliances except for small kitchen appliances.