The global personal care electrical appliances market size was valued at USD 32.85 billion in 2022 and is expected to reach USD 68.06 billion by 2028, growing at a CAGR of 12.91%. 

Personal care appliances are used by both genders, male & female, for various purposes, including hair styling, shaving, grooming, facial health, and oral care. Some of the major hair tools are hair styling (dryer, styler, straightener), hair removal (shaver, trimmer, epilator), and hair care (steamer and massager). 

Customers highly prefer hair dryers, straighteners, massagers, trimmers, oral irrigators, and wax heaters in the personal care electrical appliances market. Therefore, to maintain daily health & hygiene, personal care electrical appliances are highly preferred by consumers in the market. 

The oral care segment in the personal care appliances market is poised to observe 6% growth rate through 2027 led by the rising concerns about oral health among consumers. Dental care services are suggesting patients to use powered toothbrush for better cleaning. These toothbrushes are highly effective for removing plaque. They also eliminate the chances of tooth decay and improve brushing habits, surging the market demand during the forecast timeframe.

Powered toothbrushes are extensively used in U.S., Canada, UK, and European countries as the consumers prioritize their dental health owing to dentist recommendations. High availability of the products in the market is forecast to improve the product penetration. The promotion of electric-powered toothbrushes by dentists is creating numerous opportunities for the industry.

North America is the leading region globally in the personal care electrical appliances market. Due to the increasing demand among men for personal grooming and technological innovations in hair care appliances, the demand for personal care electrical appliances is expected to grow during the forecast period. Therefore, major stakeholders are focusing on expanding their opportunities in the region. The rising number of working women in developing countries is expected to boost personal care electrical appliances market growth. Moreover, during the forecast period, the hair segment is expected to be a vital part of personal care electrical appliances in the market.

Rising Number of Working Women In Developing Countries

Some of the most important factors fueling the personal care electrical appliances market are the rising number of working women, especially in developing countries, increasing demand for grooming tools, especially among men, and technological advancements in personal care appliances, particularly hair care tools. Moreover, with the rise in disposable income, the personal expenditure of individuals is expected to rise as their spending power increases. Thus, many existing personal care vendors have taken strategic initiatives such as new product development, mergers & acquisitions, and geographical expansion to maintain market growth and development.

The demand for personal care electrical appliances has increased as the female workforce population has increased. In a professional lifestyle, an individual’s appearance is important to their role and designation. Thus, with the rise in the female population, the usage of personal care electrical appliances products is also expected to increase in further years. The rising female labor workforce has also augmented the need for personal care products, especially electrical appliances, in the personal care electrical appliances market. Moreover, major beauty & personal care industry players have expanded their product portfolio in the personal care electrical appliances apart from their fast-moving electrical goods. These vendors mainly focus on manufacturing women-based products compared to males, as women are more concerned about their beauty and personality than men. Many existing vendors in these developing countries are expected to increase their presence across other countries to expand the market. For instance, Nova India is a leading fast-moving electrical goods company. The company offers a wide range of women's care electrical appliances, including bikini trimmers, hair styling kits, hair dryers & blow dryers, and hair straighteners.

Rising Demand Among Men For Personal Grooming

Some common personal grooming habits include applying make-up, bathing, hair removal, dressing, skin care, and teeth care. Personal grooming is highly based on an individual’s feelings and perceptions and highly varies among males and females. Moreover, personal grooming plays a major role in self-grooming, mainly due to the social arena and for uplifting an individual’s confidence and self-esteem. There has been a rise in the use of personal care & cosmetic products such as disposable razors, aftershave balm, beard trimmers, beard oil, shampoo & conditioner for beards, nourishing balm, nose hair trimmers, hair clippers, all-in-one shower products, eye cream, hydrating body lotion, and others. Thus, many men are inclined towards their looks related to body health, grooming, and increasing self-confidence. Many men are getting habitual to these habits with the growing use of personal grooming products, which is contributing to the personal care electrical appliances market. Furthermore, many key vendors have initiated raising awareness about wellness and beauty products, especially among men, to build a strong customer base.